Celebrating 80 years with a fresh look: Sajas Group unveils new corporate identity, website and email addresses

As the Sajas Group proudly celebrates its 80th anniversary, we are delighted to announce a new chapter in our history: the launch of our refreshed corporate identity, a brand-new website, and updated email addresses. This transformation reflects our deep-rooted heritage and our forward-thinking approach to the technical brush industry.

Sajas Group New look: Website and business cards

Honouring the past, shaping the future

Our new corporate identity is more than a visual upgrade – it’s a statement of who we are and where we’re going. The new design honours the past and reflects our Scandinavian roots. Combining clarity with a strong visual presence, the updated identity pays homage to our heritage while preparing us for the decades ahead.

A new digital experience

Our new website, now live at www.sajasgroup.com, has been designed with our customers and partners in mind. The site features intuitive navigation, a cleaner layout and a comprehensive view of our product and service offering. Whether looking for street sweeping, railway, airport, agricultural, or industrial brushes, you’ll find what you need faster and easier. It will also form a basis for continuing to improve our digital presence.

Email address update

As part of this digital upgrade, we’ve also streamlined our communication. All Sajas Group employees can now be reached using the format: firstname.lastname@sajasgroup.com.

Similarly, our generic email addresses change to:

sales@sajasgroup.com
info@sajasgroup.com
invoice@sajasgroup.com

While older email addresses will continue to function during the transition, we kindly request that you update your records to ensure smooth and efficient communication.

Looking ahead

These updates demonstrate our commitment to providing innovative, high-quality brush solutions tailored to our customers’ needs. We’re not just embracing change – we’re living up to it.


About Sajas Group

Established in 1945, Sajas Group consists of Sajakorpi Oy and its subsidiaries, Sajas Group Estonia OÜ and Saja GmbH. Our technical brushes are trusted in more than 40 countries worldwide, performing reliably in environments ranging from arctic cold to tropical heat. We’re proud to serve a global customer base with a Net Promoter Score of 58 – an outstanding testament to our quality and customer satisfaction.

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